Course Overview
The Big Cartel course is designed to help users get the most out of Big Cartel’s features to build, customize, and run an online store. The course covers everything from the initial setup and design to product management and advanced features.
Course Outline
1. Introduction to Big Cartel
- Overview of Big Cartel: Introduction to Big Cartel, its features, and its advantages for small businesses and creatives.
- Creating an Account: Setting up a Big Cartel account and navigating the admin dashboard.
2. Setting Up Your Online Store
- Store Configuration: Configuring essential store settings, including store name, currency, tax settings, and payment options.
- Choosing a Theme: Selecting and customizing a Big Cartel theme that fits your brand and store requirements.
3. Product Management
- Adding Products: How to add products to your store, including setting up product details, images, pricing, and variants.
- Organizing Products: Creating categories and managing product organization to improve navigation and shopping experience.
4. Design and Customization
- Customizing Your Storefront: Using Big Cartel’s design tools to adjust the layout and appearance of your store, including headers, footers, and homepage design.
- Product Page Design: Customizing product pages to enhance user experience and maximize sales.
5. Payment and Shipping
- Setting Up Payment Methods: Configuring payment options such as credit card processing and PayPal.
- Shipping Configuration: Setting up shipping options, including rates, regions, and managing shipping rules.
6. Order Management
- Managing Orders: Processing orders, tracking order statuses, handling customer inquiries, and managing returns and refunds.
- Inventory Management: Monitoring and updating inventory levels, setting up low stock alerts, and managing stock.
7. Marketing and SEO
- SEO Best Practices: Optimizing your store and products for search engines to improve visibility and rankings.
- Marketing Tools: Utilizing Big Cartel’s marketing features, such as promotional tools, discount codes, and social media integration.
8. Analytics and Reporting
- Using Analytics Tools: Tracking sales, customer behavior, and store performance with available analytics features.
- Generating Reports: Creating and interpreting reports to make data-driven decisions and improve store performance.
9. Security and Maintenance
- Ensuring Security: Implementing security measures to protect customer data and transactions.
- Regular Maintenance: Performing routine maintenance tasks, including updates and backups, to keep your store running smoothly.
10. Advanced Features
- Custom Code: Adding custom code or using Big Cartel’s API for additional functionality and customization.
- Integrations: Integrating with other tools and services, such as email marketing platforms or accounting software.
Course Format
- Video Tutorials: Step-by-step video lessons covering different aspects of setting up and managing a Big Cartel store.
- Hands-On Projects: Practical exercises to build and manage a real online store using Big Cartel.
- Quizzes and Assessments: Tests to evaluate understanding and track progress throughout the course.
- Support and Community: Access to forums or groups for additional support and interaction with other learners.
Target Audience
- Artists and Creatives: Individuals looking to sell their work online in a straightforward, user-friendly environment.
- Small Business Owners: Entrepreneurs who need a simple platform to set up and run an online store.
- Designers and Developers: Professionals who want to use Big Cartel’s features for client projects or expand their service offerings.