Course Overview:
- Introduction to Demandware/Salesforce Commerce Cloud: Overview of the platform, including its key features, benefits, and how it integrates with other Salesforce products. Understanding the platform’s capabilities in supporting both B2B and B2C commerce.
- Platform Architecture: Learning about the architecture of Demandware, including its cloud-based, multi-tenant environment, and how it supports scalable and flexible e-commerce solutions.
- Storefront Development: Techniques for developing and customizing storefronts using Demandware’s tools. Introduction to Salesforce Commerce Cloud’s Storefront Reference Architecture (SFRA), and how to create responsive, user-friendly online stores.
- Product and Catalog Management: Managing product catalogs, pricing, promotions, and inventory. Learning how to create product bundles, set up dynamic pricing rules, and manage inventory across multiple locations.
- Customer and Order Management: Understanding how to manage customer data, segment customers for targeted marketing, and handle order processing, fulfillment, and customer service using the platform’s built-in tools.
- Personalization and Marketing: Using Demandware’s built-in tools for creating personalized shopping experiences, including product recommendations, targeted promotions, and marketing campaigns. Integration with Salesforce Marketing Cloud for advanced personalization and automation.
- Integration and APIs: Learning how to integrate Demandware with other Salesforce products, third-party applications, and custom APIs to extend the platform’s functionality.
- Analytics and Reporting: Utilizing the platform’s analytics tools to track customer behavior, sales performance, and operational metrics. Creating custom dashboards and reports to drive business decisions.
- Security and Compliance: Implementing best practices for securing the platform, including data protection, compliance with industry standards, and managing user access and authentication.
- Performance Optimization: Techniques for optimizing the performance of the storefront, including caching, load balancing, and optimizing the database for faster response times.
- Maintenance and Upgrades: Routine maintenance tasks, managing platform upgrades, and understanding the importance of performance monitoring and continuous improvement.
Who Should Take This Course?
- E-commerce Managers: Professionals responsible for managing large-scale e-commerce operations who want to leverage Salesforce Commerce Cloud for growth.
- Developers: Developers interested in customizing and extending Salesforce Commerce Cloud to meet specific business needs.
- IT Professionals: IT staff involved in deploying, integrating, and maintaining Salesforce Commerce Cloud within an enterprise environment.
- Digital Marketers: Marketing professionals looking to create personalized, data-driven marketing campaigns using the platform’s tools.
Course Duration:
The course duration can range from a few days for introductory training to several weeks for more comprehensive and advanced topics.
Prerequisites:
Basic knowledge of e-commerce concepts, web technologies (HTML, CSS, JavaScript), and familiarity with Salesforce products is often recommended.
Advanced Topics:
- Custom Development: For advanced users, the course may cover custom development using Salesforce Commerce Cloud’s APIs and development environment.
- Headless Commerce: Exploring how to implement headless commerce solutions using Salesforce Commerce Cloud for greater flexibility and scalability.
- Globalization and Localization: Techniques for setting up and managing multi-language, multi-currency, and multi-region stores.