Introduction to Digital Marketing
- Overview of Digital Marketing
- Advantages and Limitations of Digital Marketing
- Digital Marketing Vs. Traditional Marketing
Website Design and Development with WordPress
- Website Design Principles
- Website Development Technologies
- Website Analytics
Search Engine Optimization (SEO)
- Keyword Research
- On-Page and Off-Page Optimization
- SEO Tools
Pay Per Click (PPC) Advertising
- Google AdWords
- Facebook Ads
- Bing Ads
- Display Advertising
Social Media Marketing (SMM)
- Social Media Platforms
- Creating Social Media Strategy
- Paid Social Media Advertising
Email Marketing
- Email Marketing Strategy
- Email Marketing Campaigns
- Email Marketing Tools
Mobile Marketing
- Mobile Website Design
- Mobile Advertising
- Mobile App Development
Content Marketing
- Content Creation
- Content Strategy
- Content Promotion
Analytics and Measurement
- Google Analytics
- Social Media Analytics
- Conversion Rate Optimization (CRO)
Digital Marketing Strategy
- Setting Objectives and Goals
- Digital Marketing Budgeting and Forecasting
- Digital Marketing Plan