E-commerce Website Development Course Overview
Course Title: E-commerce Website Development
Duration: 4 to 12 weeks
Prerequisites: Basic knowledge of web development (HTML, CSS, JavaScript)
Objectives:
- Create and manage online stores.
- Understand e-commerce business models.
- Implement secure payment systems.
- Optimize websites for user experience and search engines.
- Use marketing strategies to drive traffic and sales.
Course Content:
- Introduction to E-commerce: Concepts, trends, and types (B2B, B2C).
- Website Planning and Design: Defining target audience and website structure.
- E-commerce Platforms: Overview of platforms (Shopify, WooCommerce) and customization.
- Product Management: Adding and managing products; inventory best practices.
- Payment Integration: Using payment gateways (PayPal, Stripe) securely.
- Security and Compliance: Importance of website security and regulations.
- Search Engine Optimization (SEO): Basics of SEO, keyword research, and optimization.
- Marketing Strategies: Digital marketing fundamentals and email campaigns.
- Website Maintenance: Regular updates, troubleshooting, and customer support.
Learning Outcomes:
- Build a functional e-commerce website.
- Understand e-commerce technical aspects.
- Develop effective marketing strategies.
- Analyze website performance.
Target Audience:
- Aspiring e-commerce entrepreneurs.
- Web developers looking to expand skills.
- Business professionals wanting an online presence.
Assessment:
- Projects and quizzes.
- Certificate awarded upon successful completion.