Course Outline: Freshsales CRM
- Introduction to Freshsales:
- Overview of Freshsales and its core features.
- Understanding the Freshsales ecosystem and its integration with other Freshworks products.
- Comparing Freshsales with other CRM platforms (e.g., Salesforce, HubSpot).
- Getting Started with Freshsales:
- Creating and setting up a Freshsales account.
- Navigating the Freshsales user interface.
- Configuring initial settings, user preferences, and system customizations.
- Sales Pipeline Management:
- Setting up and customizing sales pipelines and stages.
- Managing deals through different stages of the pipeline.
- Using pipeline views and filters to monitor sales progress and performance.
- Lead Management:
- Importing and managing leads within Freshsales.
- Creating and customizing lead records.
- Utilizing lead scoring, tags, and segmentation for effective lead management.
- Contact and Account Management:
- Importing and managing contacts and accounts.
- Creating and customizing contact and account records.
- Organizing contacts and accounts using custom fields, tags, and lists.
- Task and Activity Management:
- Creating and assigning tasks, calls, and follow-ups.
- Scheduling and managing activities within the Freshsales calendar.
- Using reminders and notifications to stay organized.
- Communication Tools:
- Integrating and using email within Freshsales.
- Creating and using email templates.
- Tracking email interactions, including opens, clicks, and responses.
- Utilizing Freshsales’ calling features and integrating with phone systems.
- Automation and Workflow Management:
- Setting up workflows and automation rules for sales processes.
- Creating automated tasks, notifications, and deal actions.
- Using workflow triggers, conditions, and actions to streamline processes.
- Reporting and Analytics:
- Creating and customizing reports and dashboards.
- Using Freshsales’ analytics tools to track sales metrics and performance.
- Building and interpreting visualizations for data-driven decision-making.
- Lead Nurturing and Marketing Automation:
- Managing lead nurturing processes and creating campaigns.
- Setting up and automating marketing workflows and triggers.
- Tracking and analyzing lead interactions and engagement.
- Integration with Other Tools:
- Integrating Freshsales with third-party applications and services.
- Using Freshsales’ API and connectors for data integration.
- Managing and ensuring data consistency across integrated systems.
- Data Security and User Management:
- Managing user roles, permissions, and access controls.
- Implementing data protection measures and ensuring compliance.
- Utilizing Freshsales’ security features to safeguard CRM data.
- Customization and Best Practices:
- Customizing Freshsales to meet organizational needs (e.g., custom fields, pipeline stages).
- Implementing best practices for CRM usage and user adoption.
- Strategies for maintaining data accuracy and quality.
- Course Review and Practical Exercises:
- Hands-on labs for configuring Freshsales, managing leads, and setting up automation.
- Practical exercises for creating reports, managing contacts, and using communication tools.
- Final review of key concepts and practical applications.
Advanced Topics (Optional):
- Freshsales Advanced Features:
- Overview of advanced features such as AI-based insights, sales forecasting, and Freddy AI.
- Leveraging AI and machine learning for predictive analytics and sales recommendations.
- Integration and Custom Reporting:
- Advanced techniques for integrating Freshsales with other Freshworks products (e.g., Freshdesk, Freshchat).
- Creating custom reports and dashboards to fit specific business needs.