Course Outline:
Introduction to Google Analytics:
Overview of digital analytics
Understanding the importance of analytics
Setting up a Google Analytics account
Google Analytics Interface:
Navigating the Google Analytics dashboard
Understanding reports and data structure
Customizing the dashboard
Setting Up Google Analytics:
Installing tracking code on a website
Setting up goals and conversions
Linking Google Analytics with other tools like Google Ads
Data Collection and Processing:
Understanding how Google Analytics collects and processes data
Types of hits (pageview, event, transaction)
Data sampling and its implications
Basic Reporting:
Audience reports: demographics, interests, geo, behavior, technology, mobile
Acquisition reports: traffic sources, campaigns, keywords
Behavior reports: site content, site speed, search queries, events
Conversion reports: goals, e-commerce, multi-channel funnels
Advanced Analysis Tools:
Segmentation: creating and using segments
Custom reports: building and sharing custom reports
Annotations and notes
Real-Time Reporting:
Understanding real-time data
Using real-time reports for quick insights
Enhanced E-commerce Tracking:
Setting up e-commerce tracking
Analyzing product and sales performance
Understanding customer behavior and shopping behavior reports
Custom Dimensions and Metrics:
Creating custom dimensions and metrics
Using custom data in reports and analysis
Event Tracking and Goal Setup:
Setting up event tracking
Creating and tracking goals
Understanding goal funnels
Google Tag Manager:
Introduction to Google Tag Manager
Setting up tags, triggers, and variables
Managing Google Analytics tags through Tag Manager
Integrations and Advanced Features:
Integrating Google Analytics with other platforms and tools
Using the API for custom reporting and data extraction
Advanced features like user ID tracking, measurement protocol
Practical Applications and Case Studies:
Real-world examples and case studies
Practical tips and best practices
Troubleshooting common issues
Skills Gained:
Proficiency in navigating and using the Google Analytics interface
Ability to set up and configure Google Analytics for different types of websites
Skills in analyzing and interpreting data to make informed business decisions
Knowledge of advanced features and customizations for more in-depth analysis
Capability to integrate Google Analytics with other marketing and analytics tools
Target Audience:
Digital marketers
Data analysts
Web developers
Business owners
Anyone interested in understanding web traffic and user behavior