Course Overview:
- Introduction to Salesforce Commerce Cloud: Overview of Salesforce Commerce Cloud, its features, and how it integrates with the broader Salesforce ecosystem. Understanding the benefits of using a cloud-based e-commerce solution.
- Platform Architecture: Learning the architecture of Salesforce Commerce Cloud, including its multi-tenant structure, scalability, and performance optimization.
- Storefront Design and Development: Techniques for designing and developing a responsive and user-friendly storefront using Salesforce’s tools. Introduction to Page Designer, storefront reference architecture (SFRA), and customizations.
- Product and Catalog Management: Managing product catalogs, categories, and attributes. Learning how to create and manage product bundles, pricing, promotions, and inventory.
- Customer and Order Management: Managing customer profiles, segmentation, and personalization. Understanding order processing, fulfillment, and customer service tools within Commerce Cloud.
- Marketing and Promotions: Using Salesforce Commerce Cloud’s marketing tools to create and manage promotions, campaigns, and personalized content. Integrating with Salesforce Marketing Cloud for advanced marketing capabilities.
- Integration and APIs: Understanding how to integrate Salesforce Commerce Cloud with other Salesforce products, third-party services, and custom APIs for extended functionality.
- Analytics and Reporting: Using the platform’s built-in analytics tools to track and analyze store performance, customer behavior, and sales data. Learning how to create custom reports and dashboards.
- Security and Compliance: Best practices for securing your e-commerce platform, including data protection, compliance with industry standards, and implementing SSL certificates.
- Maintenance and Continuous Improvement: Routine maintenance tasks, version upgrades, and techniques for continually improving the e-commerce experience.
Who Should Take This Course?
- E-commerce Professionals: Individuals involved in managing or launching online stores who want to leverage Salesforce Commerce Cloud’s capabilities.
- Salesforce Developers: Developers looking to expand their knowledge into Salesforce’s e-commerce platform.
- Digital Marketers: Marketing professionals interested in understanding how to use Salesforce Commerce Cloud to drive online sales.
- Business Analysts and IT Professionals: Those responsible for integrating and managing Salesforce solutions across an organization.
Course Duration:
The course duration can range from a few days to several weeks, depending on the depth of content and whether it covers foundational or advanced topics.
Prerequisites:
Basic knowledge of e-commerce concepts, Salesforce basics, and web technologies (HTML, CSS, JavaScript) is often recommended.
Advanced Topics:
- Customization with Salesforce B2C Commerce SDK: For advanced users, the course may cover custom development using the Salesforce B2C Commerce SDK.
- Headless Commerce: Exploring headless commerce architecture and how to implement it using Salesforce Commerce Cloud.
- Globalization and Localization: Techniques for setting up multi-currency, multi-language, and multi-region stores.