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Admission Open
Course Outline:
- Introduction to Salesforce:
- Overview of Salesforce and its core functionalities.
- Understanding Salesforce’s architecture and cloud-based services.
- Comparing Salesforce with other CRM platforms.
- Getting Started with Salesforce:
- Creating a Salesforce account and navigating the Salesforce interface.
- Understanding Salesforce editions and licensing options.
- Customizing the Salesforce user interface and setting up user profiles.
- Salesforce Data Model:
- Understanding Salesforce objects, fields, and records.
- Working with standard and custom objects.
- Using schema builder to visualize and modify data models.
- Salesforce Automation:
- Setting up and managing workflows and process automation.
- Creating and configuring approval processes and task assignments.
- Using Process Builder and Flow Builder for advanced automation.
- Managing Sales Processes:
- Setting up and managing leads, opportunities, and accounts.
- Creating and tracking sales pipelines and forecasts.
- Customizing sales processes and stages.
- Marketing Automation:
- Using Salesforce Marketing Cloud or Pardot for marketing automation.
- Creating and managing email campaigns, lead nurturing, and tracking ROI.
- Integrating marketing automation with sales processes.
- Service and Support Management:
- Setting up and managing cases, service requests, and customer support workflows.
- Using Salesforce Service Cloud for customer service and support.
- Implementing knowledge bases, chatbots, and self-service portals.
- Reporting and Analytics:
- Creating and customizing reports and dashboards.
- Using Salesforce’s reporting tools to analyze data and track performance.
- Building visualizations and leveraging data insights for decision-making.
- Salesforce Security and Data Protection:
- Understanding Salesforce security model and permissions.
- Setting up user roles, profiles, and access controls.
- Implementing data protection measures and compliance with regulations.
- Integration with Other Systems:
- Integrating Salesforce with third-party applications and services.
- Using Salesforce APIs and connectors for data integration.
- Managing and troubleshooting integrations.
- Customization and Development:
- Customizing Salesforce with Visualforce and Lightning components.
- Using Apex programming language for custom development.
- Creating and managing custom apps and components.
- User Adoption and Training:
- Strategies for user adoption and training.
- Creating user training materials and support resources.
- Monitoring user engagement and addressing adoption challenges.
- Course Review and Practical Exercises:
- Hands-on labs for configuring Salesforce, managing data, and automating processes.
- Practical exercises for building reports, dashboards, and custom applications.
- Final review of key concepts and practical applications.
Advanced Topics (Optional):
- Salesforce Lightning Experience:
- Overview of the Lightning Experience user interface.
- Customizing and transitioning from Classic to Lightning Experience.
- Salesforce Einstein:
- Introduction to Salesforce Einstein for AI and analytics.
- Implementing AI features for predictive analytics and automation.