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Admission Open
Course Outline:
- Introduction to Zoho CRM:
- Overview of Zoho CRM and its core features.
- Understanding Zoho CRM’s modules and how they integrate with other Zoho applications.
- Comparing Zoho CRM with other CRM platforms (e.g., Salesforce, HubSpot).
- Getting Started with Zoho CRM:
- Creating a Zoho CRM account and navigating the user interface.
- Setting up and configuring initial settings and preferences.
- Understanding Zoho CRM’s data structure: Leads, Contacts, Accounts, Deals, and Activities.
- Managing Leads and Contacts:
- Importing and managing leads and contacts within Zoho CRM.
- Creating and customizing lead and contact records.
- Using lead scoring, segmentation, and lists for effective lead management.
- Sales Pipeline and Deal Management:
- Setting up and managing sales pipelines and stages.
- Creating, tracking, and managing deals through the sales pipeline.
- Customizing deal properties and pipeline stages to fit different sales processes.
- Task and Activity Management:
- Creating and assigning tasks, events, and follow-ups.
- Tracking sales activities, meetings, and calls.
- Using the activity timeline and task management features to stay organized.
- Automation and Workflow Management:
- Setting up and managing workflows for sales automation.
- Creating automated tasks, notifications, and approvals.
- Using workflow rules, triggers, and actions to streamline processes.
- Email and Communication Tools:
- Integrating email with Zoho CRM and using email templates.
- Tracking email interactions (opens, clicks, and responses).
- Using Zoho CRM’s calling features and meeting scheduling tools.
- Reporting and Analytics:
- Creating and customizing reports and dashboards.
- Using Zoho CRM’s analytics tools to track performance and metrics.
- Building visualizations and leveraging data insights for decision-making.
- Lead Nurturing and Marketing Automation:
- Managing lead nurturing processes and campaigns.
- Setting up marketing automation workflows and triggers.
- Integrating Zoho CRM with Zoho Campaigns or other marketing tools.
- Customer Support and Service Management:
- Using Zoho CRM’s support features to manage customer service requests.
- Setting up and managing tickets, support workflows, and knowledge bases.
- Implementing customer service best practices and metrics.
- Integration with Other Tools:
- Integrating Zoho CRM with third-party applications and services.
- Using Zoho’s API and connectors for data integration.
- Managing integrations and ensuring data consistency.
- Data Security and User Management:
- Managing user roles, profiles, and permissions within Zoho CRM.
- Implementing data protection measures and compliance.
- Using Zoho CRM’s security features to safeguard CRM data.
- Customization and Best Practices:
- Customizing Zoho CRM to fit your organization’s needs (e.g., custom fields, modules).
- Best practices for CRM implementation and user adoption.
- Strategies for maintaining data quality and accuracy.
- Course Review and Practical Exercises:
- Hands-on labs for configuring Zoho CRM, managing leads, and setting up automation.
- Practical exercises for creating reports, managing deals, and using communication tools.
- Final review of key concepts and practical applications.
Advanced Topics (Optional):
- Zoho CRM Advanced Features:
- Overview of advanced features like AI predictions, advanced analytics, and custom functions.
- Using Zoho CRM’s artificial intelligence (Zia) for predictive insights and automation.
- Zoho CRM Integration with Zoho Ecosystem:
- Integrating Zoho CRM with other Zoho applications like Zoho Books, Zoho Projects, and Zoho Analytics.